Marketing and Marketing Analytics (MS)
Gain valuable skills for developing and deploying marketing plans based on creativity, innovation and analytics that influence market success.
Career Flexibility is Within Your Reach
Our Master of Science in Marketing and Marketing Analytics degree program will enhance your marketing competencies and skills. You will use cutting-edge analytics and study topics like market analysis, customer insights, customer relationship management (CRM), digital marketing and strategic decision-making. Be prepared to develop and deploy marketing plans based on creativity, innovation and analytics that help drive market success. Whether you are an experienced professional looking to expand your skills or want to add a marketing edge to expand your professional horizons, this program can help take you to the top.
Nationally-Ranked Affordable Programs
The College of Business has been recognized by the highly anticipated U.S. News & World Report rankings for 2023 for several programs.
Is this Program a Good Fit for You?
Marketing and Marketing Analytics students are typically interested in:
- Consumer insights and analytics
- Digital and internet marketing
- Social media marketing
- International marketing
- Market research
- Marketing analytics
COB Benefits STEM
The East Texas A&M Business Advantage
Here you will gain the knowledge, confidence and the practical tools you need to become a professional, ready to compete in the marketplace.
AACSB
Accredited
Earn a valuable degree from a fully accredited business program. Since 1976, the College of Business has held this prestigious designation making it one of roughly 800 institutions to hold such a distinction worldwide.
Innovative Programs
STEM Designated Degree
Our STEM-designated undergraduate and graduate programs in Business Analytics, as well as our Master of Science degrees in Finance, Marketing, Marketing Analytics, and Supply Chain Management, give students a significant advantage in the fastest-growing markets. These programs prepare students for professional careers that offer job security, flexibility, satisfaction, and excellent earning potential.
Student Experience
World-class Faculty
Engage with exceptional faculty who are both significant scholars and industry leaders that provide you with personalized attention. Renowned for their research and enterprising spirit, learn from the best to be the best with industry insights they provide.
Career Services
Your Future
Explore careers and develop a plan as you meet one-on-one with our career coaches. Our team will help you curate your resume and cover letters, prep you with mock interviews, provide you with professional headshots, and offer you employment opportunities and access to network with some of the largest companies across several industries.
Scholarships
Funding Your Future
Committed to investing in our students’ futures, our programs are not only affordable but of great value. In addition to the scholarships available from East Texas A&M, the College of Business offers scholarships specifically for business students.
Well-Rounded
Global Exposure
Students will develop, apply and hone evolving skills to ensure their success here in Texas and abroad.
Careers
Marketing revolves around understanding consumers. Information on consumers is utilized by businesses to effectively cater to consumers; however, with intense competition, consumer engagement and Big Data information, the nature and scope of marketers' responsibilities have changed. As a result, the courses in our M.S. in Marketing and Marketing Analytics degree program will position graduates to meet the trends in the business environment.
Career Possibilities and Current Median Salaries
Manager
Associate
Manager
US DOL Bureau of Labor Statistics, Occupational Outlook Handbook, 2022
What You Will Learn
In our graduate marketing program, you will experience challenging, fast-paced coursework and collaboration with accomplished peers. You will also develop the managerial tools and in-depth marketing competencies needed to become professionally ready for any challenge.
Courses to Prepare You for Your Career
- Foundation courses, including quantitative analysis for managers, foundations of management and finance for decision-makers
- Core marketing courses, including marketing management, CRM, marketing strategy and decision making, and product innovation and supply chain
- Improve your marketing decision-making abilities.
- Have an in-depth understanding of new marketing trends.
- Improve your personal selling and sales management skills.
- Apply relevant digital and technological trends in the marketplace.
- Develop your ability to succeed in a rapidly changing global business environment.
- Increase your desire for continued upward advancement in your marketing career.
Minors
We offer various minors that can be combined with your Marketing and Marketing Analytics (MS) degree. The Minors for Graduate Programs page provides more information about the available minors and their course requirements.
- Marketing Analytics
- Digital Marketing
Curriculum
Prerequisites for Non-Business Undergrad Majors
Get your basics. Don't have an undergraduate degree in business? No problem, we've got you covered.
- Statistics (ECO 502)
Core Marketing Courses
Develop Professional Skills. Dive into topics like digital marketing, supply chains, and business research all covered in the core courses. Classes for the College of Business will be 16-week terms for Fall and Spring. In addition, summer subterms are 5 weeks.
- Marketing Management (MKT 521)
- Consumer and Buyer Behavior Analytics (MKT 524)
- Product Innovation and Supply Chains (MKT 547)
- Integrated Marketing Communications and Promotions (MKT 568)
- Interactive and Digital Marketing (MKT 569)
- Marketing Strategy & Decision Making (MKT 529) (Spring only)
- Business Research Methods (MKT 595)
Electives
Make it your own. Customize your degree with electives covering a wide range of business subjects
- 2 Marketing Courses from COB catalog
Available Minors (4 courses)
Invest in your future. Stand out from the crowd by adding a minor to your degree.
- Business Analytics
- Cyber Security
- Digital Marketing
- Economics
- Finance
- Financial Planning
- Economics of U.S. Healthcare
- Marketing Analytics
- Corporate Management
- Real Estate
Available Certificates (no prerequisite courses required)
Get noticed. Add a certificate to boost your job skills, and get hired!
- Auditing and Forensic Accounting
- Business Analytics
- Economics of US Healthcare
- Operational Excellence
- Tax Accounting
Course Rotations
Faculty Research
Our faculty conducts research on teaching pedagogy, digital marketing, marketing metrics and analytics, cross-cultural negotiations, retailing, consumer insights, marketing-finance interface, and supply chain management. Examine how the consumer compares online services and offline retailers when deciding to purchase a product.
Alumni Profiles
Internship opportunities
Internship experience provides the foundation employers are often looking for. Although not required for your degree, internships are an important part of your education experience. The program will consider internships for credit if the requirements are satisfied. East Texas A&M marketing analytics students work with the College of Business Career Services to achieve career goals through partnering with outside companies and industry leaders.
Featured Courses
Course Delivery and Resources
In addition to our long-standing campus courses, many students can complete their degrees by taking online classes. All of our programs are designed to be flexible in order to meet the needs of our students in an ever-changing college environment.
Students can also complete 50% or more of the credits required for this program at our Dallas site.
Student Organizations
The Department of Marketing and Business Analytics Student Chapter promotes academic programs of marketing and business analytics at East Texas A&M, and supports the student's on-campus and online social, academic and professional events. This organization works personally with students and directly with Career Services to take advantage of internship opportunities in their related fields.
Graduate Business Program Costs
Program Costs
Use the following links to get further information to tuition and fees, financial aid and scholarships.
Admission
Your Path to Becoming a Lion
Graduate Step 1 Part 1
- Create an account or login if you already have one
- Complete your profile section first once you log into your account
- Select “School Search” and select East Texas A&M
- Choose the semester you wish to begin
- Select “Marketing, MS” as your “Program.”
Domestic Application Fee 395064
- Pay the $50 application fee.
Wait to receive an application confirmation email before proceeding to the next step.
- After you submit your application, the Graduate School will send a confirmation email within two business days to the personal email account you used for ApplyTexas.
Submit the following documents after you receive an application confirmation email.
- Upload your documents at myLeo > Apps > Check Admissions Application Status & Test Scores or email your documents to your graduate coordinator unless otherwise specified below.
Graduate Coordinator Rebecca Stevens 395100
Your Graduate Coordinator
Contact your previous institution(s) and request that they send your official transcripts to your graduate coordinator.
- We recommend that you request transcripts for all of your academic work.
All international transcripts must be evaluated and the evaluation submitted to the Graduate School.
We accepts evaluations sent directly from the following Agencies.
- If a normal evaluation is submitted, official original transcripts with all marksheets will still need to be submitted.
- If a WES ICAP or equivalent is submitted, we will not need the official transcripts to be submitted separately.
If your institution is unable to submit a digital copy, hard copies may be mailed to:
East Texas A&M University
Attn: Graduate School
PO Box 3011
Commerce, Texas 75429-3011
We will need official/original documents. If those documents are the only copies you have, the Graduate School can mail them back to you upon request. Contact your graduate coordinator for more information.
Request one signed, and dated letter of recommendation; on official agency or organization letterhead, preferably from a past professor, college instructor, or from a professional who currently supervises the applicant or who has in the past and can attest to their academic preparedness to succeed in the program. That individual should:
- Email the letter to your graduate coordinator or
- Send the letter to you. Then, you will utilize the upload system: myLeo > Apps > Check Admissions Application Status & Test Scores
If you are unable to submit a digital copy, hard copies may be mailed to:
East Texas A&M University
Attn: Graduate School
PO Box 3011
Commerce, Texas 75429-3011
Describe your preparation for graduate work and your academic interests and goals in no more than 500 words.
Submit a resume or curriculum vitae (CV) which includes your academic and professional history and achievements.
Look for application updates in myLeo > Apps > Check Application Status
- Once an admission decision has been made, you will receive an email to your student email account at myLeo > Apps > Leomail.
- Apply for scholarships and graduate assistantships once you are admitted.
- Apply for financial aid by submitting a FAFSA and sending it to school code 003565.
- Contact your financial aid advisor with any questions.
Once registration opens and you are eligible to enroll, your graduate enrollment specialist is here to help you complete registration.
- View your degree plan in DegreeWorks.
- View the schedule of classes.
- To register for classes, go to myLeo > Student Resources > Registration Menu.
Contact your Graduate Enrollment Specialist if you have any questions regarding your degree plan and registration.
Graduate Enrollment Specialist Marcia Henderson 395420
Your Graduate Enrollment Specialist
Back to menuDeadlines
- Fall admission consideration: May 10
- Spring admission consideration: October 15
- Summer admission consideration: March 15
Note: International students interested in graduate certificates must do so in conjunction with a graduate degree.
Graduate Step 1 Part 1
- Create an account or login if you already have one
- Complete your profile section first once you log into your account
- Select “School Search” and select East Texas A&M
- Choose the semester you wish to begin
- Select “Marketing, MS” as your “Program.”
International Application Fee
- Pay the $75 application fee
Wait to receive an application confirmation email before proceeding to the next step.
- After you submit your application, the Graduate School will send a confirmation email within two business days to the personal email account you used for ApplyTexas.
Submit the following documents after you receive an application confirmation email.
- Upload your documents at myLeo > Apps > Check Admissions Application Status & Test Scores or email your documents to your graduate coordinator unless otherwise specified below.
Graduate Coordinator Rebecca Stevens 395100
Your Graduate Coordinator
Contact your previous institution(s) and request that they send your official transcripts to your graduate coordinator.
- We recommend that you request transcripts for all of your academic work.
All international transcripts must be evaluated and the evaluation submitted to the Graduate School.
We accepts evaluations sent directly from the following Agencies.
- If a normal evaluation is submitted, official original transcripts with all marksheets will still need to be submitted.
- If a WES ICAP or equivalent is submitted, we will not need the official transcripts to be submitted separately.
If your institution is unable to submit a digital copy, hard copies may be mailed to:
East Texas A&M University
Attn: Graduate School
PO Box 3011
Commerce, Texas 75429-3011
We will need official/original documents. If those documents are the only copies you have, the Graduate School can mail them back to you upon request. Contact your graduate coordinator for more information.
Request one signed, and dated letter of recommendation; on official agency or organization letterhead, preferably from a past professor, college instructor, or from a professional who currently supervises the applicant or who has in the past and can attest to their academic preparedness to succeed in the program. That individual should:
- Email the letter to your graduate coordinator or
- Send the letter to you. Then, you will utilize the upload system: myLeo > Apps > Check Admissions Application Status & Test Scores
If you are unable to submit a digital copy, hard copies may be mailed to:
East Texas A&M University
Attn: Graduate School
PO Box 3011
Commerce, Texas 75429-3011
Describe your preparation for graduate work and your academic interests and goals in no more than 500 words.
You do not need to submit test scores if you have completed (all years) of a bachelor's or higher degree from a regionally accredited university in the United States.
Request that your scores from one of the following be sent to East Texas A&M University:
- TOEFL (Minimum Scores: IBT 79, or CBT 213, or PBT 550)
- IELTS (Minimum Score: 6.00 band overall)
- PTE (Minimum Score: 53 overall or higher)
- Duo Lingo (Minimum Score: 105)
*Scores must be less than two years old.
Submit these documents to the Office of International Programs once you have been admitted
- Official sponsor statement
- Bank statement from the sponsor with a balance of at least $26,025 USD which is less than 1 year old
Submit these documents to the Office of International Programs once you have been admitted
- Official sponsor statement
- Bank statement from the sponsor with a balance of at least $26,025 USD which is less than 1 year old
See the Office of International Program’s “Confirmation of Financial Resource” for more details.
Look for application updates in myLeo > Apps > Check Application Status
- Once an admission decision has been made, you will receive an email to your student email account at myLeo > Apps > Leomail.
- Apply for scholarships and graduate assistantships once you are admitted.
Once registration opens and you are eligible to enroll, your graduate enrollment specialist is here to help you complete registration.
- View your degree plan in DegreeWorks.
- View the schedule of classes.
- To register for classes, go to myLeo > Student Resources > Registration Menu.
Contact your Graduate Enrollment Specialist if you have any questions regarding your degree plan and registration.
Graduate Enrollment Specialist Marcia Henderson 395420
Your Graduate Enrollment Specialist
Back to menuDepartment Contact
Frequently Asked Questions
Do I need to fill out a form to take MKT 529?
Yes, you are required to fill out the MKT Permit Form in order to enroll in MKT 529. Contact [email protected] if you have further questions.
Related Degree Programs
Contact Us
- College of Business
- 903.886.5692
- 903.886.5650
- [email protected]
- P.O. Box 3011
- Commerce, TX 75429-3011